For The Love Of Music

By Jason Curtis

Music Exchange celebrates its second anniversary on 22 and 23 March when the Protea Victoria Junction Hotel, Greenpoint once again plays host to South Africa’s only independent annual music conference.

With its focus squarely on growing and celebrating the music industry and all who play there, Music Exchange is all about opening doors and welcoming dialogue around all things beat centric. Be they musicians, publishers, promoters, song writers, retailers or simple fans, this year’s conference is set to offer participants a veritable feast of opportunity to gleam insight from some of the most successful and respected players in the local and international music arenas.

Along with an already impressive line-up of guest speakers, the biggest coupe for Music Exchange founder and organiser Martin Myers is the inclusion of TouchTunes Interactive Networks Chief Executive Officer Charles Goldstuck who will deliver the conference’s keynote address.

South African born and educated, Goldstuck will be flying in from New York specifically to give the audience his vision and insight into a business that he’s suitably well qualified to speak on. Add music icon and South African Music Award Lifetime Achievement Award lariat Sipho “Hotstix”Mabuse, SAMRO Chief Executive Nick Motsatse, Jake Larsen Head of Music, Nokia Middle East and Africa, Nick Matzukis (music attorney ) and Yoel Kenan (Keevision and Africori founder )amongst others and combined the two day event and special third day workshops are all set to push the impressive boundaries set at last year’s inaugural event.

Goldstuck, a qualified charted accountant and active philanthropist is happy to have accepted the invitation to come home and offer his insights into a business he continues to help grow on a global scale. Before launching TouchTunes in the United States, he sat as the President and Chief Operating Officer of the Bertelsmann Music Group (U.S.), a then division of Sony Music Entertainment. He also, along with industry mogul Clive Davis, started J Records in 2000, home to the likes of Alicia Keys. “I’m excited to see the level of support and interest in South Africa around music in general,” he says. “Music Exchange is a rare opportunity for those invested, at whatever level, in the business of music to look, listen and share at a time when the general perception is that the music industry is in the most precarious place it’s ever been in since recorded music was first made and sold.”

Without giving away just what he intends delivering in his keynote speech on the day, Goldstuck hints at how he perceives the lay of musical land from where he sits in New York, his chosen home since 1985. Having launched TouchTunes, a web based Jukebox system now successfully deployed in over 4000 sites across North America, 2010 will take his company and the technology it employs into the Far East and Australia, leaving him upbeat about the road ahead. “I don’t share the view that the [music] industry is in perpetual trouble. I see a different scenario. Yes we’re definitely in for a few more interesting years ahead, but thereafter the trajectory upward will return,” he foretells.

Fresh from playing at The Motherland Tour at Sun City earlier this month, alongside Yvonne Chaka Chaka and Lira , Sipho Mabuse, as another of the esteemed guest speakers, will deliver the opening address. As an icon and musical ambassador for South Africa and its rich cultural heritage Mabuse is keen to see music lovers unite in injecting new direction into a market that can only grow from the Music Exchange initiative. “In 2011 I celebrate my 50th year as a professional musician,” Mabuse informs. “I owe a great deal to the place that afforded me a career to this day and that’s taken me all over the world. Music continues to give me joy great joy that’s only equalled by that which family offers.”

“Music is a gift,” Goldstuck adds. “As such it’s all in how it’s delivered and just how desirable and great the songs are.” An echoed sentiment first delivered by last year’s keynote address by Stuart Rubin. “That will continue to see fans happily spending their recessionary rands on product they attach a real value to.”

As Steve Jobs grows his Apple orchard and iPads, iPhones and the digital domain in general continues to mature at a rate of knots, the business of music and the makers of hot hit singles need to adapt to the technology that’s captivating and cultivating new audiences everywhere. “In 2001 iTunes did not exist,” Goldstuck points out. “There was no commercially viable digital or e-commerce model at all. And yet, in under a decade, it’s responsible for of a billion legitimate downloads – bought and paid for by the fans. There is so much real opportunity out there right now, not only for artists and music lovers, but for the broader business, to become more involved in capitalising on mobile’s extraordinary take up in this market. Couple that with the impending arrival of true broadband in South Africa and you’ve got a tried a tested formula that simply needs to be replicated. If not by the major record companies then a smart forward thinking independent.”

Add the likes of audio streaming giants Pandora in the US and Spotify in the UK and Europe and the true potential of music penetration into the 14-million-strong South African mobile market becomes a very healthy proposition for any venture capitalist keen to see a return on his or her investment. “Consumption will escalate,” Goldstuck enthuses. “With that comes the opportunity for band and business alike to monetize the medium to the collective good of maker and lover of what’s on sale. This will perpetuate the continued creation of fresh, original music that the world is clearly keen to spend money on – especially of you all the traditional barriers no longer exist.”

In line with the digital theme delegates will also have the opportunity to upload their demo material on Their tracks will then be published, in streaming format. along with a band photograph and biography, giving fledgling artists exposure to the industry experts.

Goldstuck, as with Myers, along with Larsen, Lacey, Kenan and “Hotstix” are all singing off the same choir sheet. From last years sold-out conference it’s clear that the cliché ‘you don’t choose music, it chooses you’, couldn’t ring more true for each and every one of these pioneers who, note-for-note are rewriting the great South African songbook.

Tickets cost R900 and are available online at:


Music Exchange 2010 Programme

DAY 1 –

Schedule Detail
Opening Welcome

General Manager, Primedia, Cape Town (94.5Kfm and Cape

to 10:45am
The passion of music

“Hotstix” Mabuse,
Former, Current and Future


Why is it that musicians don’t stay
around for long enough to reap the rewards from their efforts?
Sipho “Hotstix” leads us through five decades of love,
passion and faith in the dream.

10.45am Break
to 12:00am
An overview of the global
music industry

CEO of TouchTunes Interactive Networks. Former President
and COO of the Bertelsmann Music Group (US), a division of Sony Music

A Q&A session covering an overview
of the current worldwide music industry, the challenges facing independency
and the opportunities rising from the ashes. (Moderated by Martin Myers)

to 12:40pm
Producers, Songwriters
and the life blood to your hits

What happens in studio, how to get
the best out of your time in studio, what does the engineer, the producer
and the songwriter deliver (should you even consider co-writes?

(Moderated by Peter Lacey))

  • Brian O’Shea (Saron
    Gas, Sugardrive, Arno Carstens)
  • Aron Turest-Swartz (Freshlyground)
  • Gabi Le Roux (Engineer/Producer)
  • Theo Crous (Producer/Songwriter)

to 12:50pm
10 tips to breaking international

CEO Africori, former Senior Vice President International
Marketing BMG, former CEO

to 2pm
to 2:45pm
Needle-time, the inside

CEO South African Music Rights Organisation (SAMRO).

An overview of the changing revenue
landscape, the various bodies that govern, control and protect you as
a musician. A specific look at needle-time and the challenges
facing collection of revenue.

to 3:05pm
An open forum for your
questions relating specifically to revenue avenues you are currently
not seeing.

CEO South African Music Rights Organisation (SAMRO).

Nicholas will be specifically asked
to respond to the ongoing copyright tribunal dispute between SAMPRA,
AIRCO, SARRAL and SAMRO currently underway where various bodies are
claiming to control the needle-time rights.
(Moderated by Peter Lacey)

3:05pm Break
to 4:05pm
Hey, I got my money,
who needs a contract

Academy of Sound Engineering

Last year’s most popular topic returns
in two guises. We will look at both the recording side of the business
(record contracts, 360 degree deals, licensing and distribution deals)
and publishing contracts (sync licensing, songwriter contracts and Deeds
of assignment). How to get the most out of giving your music away.

4:05pm to 4:25pm Break
to 5pm
Subscribe yourself

Jake Larsen,
Head of Music Nokia Middle East and Africa

As the industry quite literally turns
itself on its head we hear from one of the companies at the forefront
of the new media world. What does music mean to Nokia and how
are they taking music to a world market? IS subscription the way of
the future

to 6:00pm
New licensing, marketing
and revenue opportunities from online and mobile social networks.

Dave Duarte,
Managing Director Huddlemind, Programme Director UCT Graduate School
of Business

This talk will look at the opportunities and challenges presented by
social-media as people share and discover music online through social
search channels like Facebook, YouTube and
MySpace as well as a plethora of blogs, tweets and recommendation engines.
Despite a deeply embedded online culture of not
paying for music, a host of new revenue opportunities abound.

DAY 2 –

Schedule Detail
to 11:00am
Keeping it Real –
South African Success Stories.

We let some of South Africa’s top
talent talk to us about their experiences in the industry. (Moderated
by Peter Lacey)

  • Sipho
    “Hotstix” Mabuse
  • Andrew
    , Mac Stanley
  • Peter
    , Evolver
  • Verity
  • Neo
    , BLK Sunshine
  • Zaki Ibrahim
to 11:20am
The Digital Year in Review

Gillian Ezra,
Sales Director Exactmobile

We look at the statistics for 2009 and
how they will affect your business going forward. Where are the success
stories, and who should you be steering clear of. An overview of the
digital landscape with a practical focus.

  • Formats eg full track v ringbacktones
  • Where to sell eg MTN Play,
    VC, Omniphone
  • Subscription services
  • Streaming
  • Digital royalties
11:20am Break
to 12:30pm
The physical side of
digital – creating a cost effective Web presence

Web Marketing Consultant

How to create an effective web presence
without breaking the bank. Utilizing free tools and platforms to get
your message and music out there.

to 12:40pm
New business proposals,
New applications, New technologies, New models. What to do?

CEO Africori, former Senior Vice President International
Marketing BMG, former CEO

to 2pm
to 3:15pm
What is more important,
a digital profile or a strong traditional media presence.

Bringing together the pros from radio,
TV, online and print we discuss the importance of media in the music
industry and who has what role to play for success.

(Moderated by Diane

  • Miles
    , Music Journalist
  • Jason Curtis, Music
  • Karl
    , General Manager, Primedia Broadcasting, Cape Town
  • Evan Milton, Music
3:15pm Break
to 4:15pm
Whose more important
– an accountant, a manager, a publicist or a booking agent?

Well that depends doesn’t it. We’ll
assemble a couple of each and let them slug it out in front of you.
(Moderated by Martin Myers)

  • John Langford, COO,
    Big Concerts
  • Sean
    , Managing Director, Headline Artists
  • Roach, African Dope
  • Doug Davenport, Manager
    Evolver One
  • Sipho
    “Hotstix” Mabuse
4:15pm Break
to 5:10pm
The synchronization business
– Hype or Reality!!

David Alexander, CEO, Sheer Publishing

A step-by-step guide to placing your
music in film, TV and games both locally and internationally.
Why your publisher remains an essential partner in the process.

to 5:30pm
Closing Address

  • Martin
    – Moderator
  • Peter
    – Moderator

9pm Showcase Evening,
Mercury Live, Cape Town


Schedule Detail
to 12:00am
New Media Tools for maximum exposure

Web Marketing Consultant

Tips and Techniques for setting up:

  • WordPress
  • Twitter Profile
  • Facebook Fan Page
  • Soundcloud Profile

Delegates will leave the workshop
with the skills to start promoting themselves and their music online.

to 12:00am
The different types of
income streams and royalties in the music business

Music Industry Lawyer

  • How to understand and distinguish
  • How to make sure you are
    extracting the maximum from them
  • We will cover all the different
    forms of direct revenue created by musicians, from recording royalties,
    to publishing income, synchronisation income to needle-time

Thank you from Yvonne Chaka Chaka

Dear Martin

Working with you and Sipho and the whole team was great. I am humbled and thankful.

once again thank you for your support.


Music Is My Aeroplane

From Peter Stemmet

Warm greetings once more.

So last week was all about my disgust at the new version of We Are The World and only Barry thought I was out of tune. This cannot be blamed on his being Cape-Spanish but perhaps he was influenced by the city’s orographic conditions. Yes Rob that is a legitimate geographical term.

I am keeping with the music theme this week and before I continue I would like you to go check out my mate Martin’s music conference website – – feel free to pass on to your friends in the recording business if it is not applicable to you. It’s the first and only of its kind in South Africa.

Martin has sent a few articles to me recently which has reignited thoughts that I have been having for many years regarding the music industry. That is the thorny issue surrounding album sales and illegal downloads. If morality was taken out of the equation would you go to your local mall to find a music store and purchase an album (typically around R150) containing 12 songs on average only to be disappointed because you only like the one hit that was playing on the radio at the time? Or would you opt for purchasing the album at the traffic lights for considerably less and feel content that you only wasted R60 on the one or maybe two tracks you like versus the ten you did not enjoy? Or Option Three: Just download the song that you like for free.

Let us be honest with one another. The final choice seems the most logic of the three when, as aforementioned, morality is ignored. Some websites that offer free downloads are in fact legal but to the average internet user it is almost impossible to tell the legitimate sites from those run by pirates. How will the 21st century muso combat this?

In 2002 Red Hot Chilli Peppers bass guitarist Flea claimed he and his band mates were “heartbroken” that a bootleg copy of their album By The Way had been released on the internet. Flea urged Chilli Peppers fans to purchase the original as it was of better quality. The problem for Flea, Anthony Kiedis and just about every other recording artist the world over is that the average music listener cannot tell the difference between sound quality that is perfect versus something that is around 80%. So once again, why buy the cow if I can get the milk for free? Plus I can then delete the songs I do not like and free up hard drive space for more tunes.

The reality is that some artists are beginning to make their work available for free downloading already although these are still the exception at this stage. Selling advertising space on their websites is an income avenue that would not have existed as recently as a decade ago even. How much this will combat declining album sales is debatable. Artists will in all likelihood need to tour more often or at least perform live more often which basically implies the former.

In this instantaneous microwave society in which we live consumers no longer have the time to listen to a whole album. It is also true that most music stores will allow you to listen to the entire album before you make your purchase thereby potentially limiting the disappointment factor. However if people cannot manufacture half-an-hour to meet a friend for coffee, how on earth can they be expected to free up around two hours to listen to something that they might not even like? Their solution is to download the tracks they like, create a playlist on their iPod or mp3 player and off they go.

Custom playlists are the albums of the 21st century. Artists and their genres will become more and more of a niche and the days of a Michael Jackson releasing Thriller and selling an estimated 110 million copies worldwide are extinct. The soon-to-be equivalent will be achieving 110 million downloads worldwide.

The people who suffer the most are the artists themselves it would appear. What kind of a private or family life can someone have who is a travelling road show? Of course this also opens up a glorious marketing opportunity for anyone with original and innovative concepts.

My final thought is to say that just as the Compact Disc, and even the Digital Verstatile Disc is a dying technology so too the album is fast suffering the fate of the dodo. I am of the opinion that we are not too far away from an era where artists no longer even bother releasing albums but just their best work as downloadable tracks.

Heal the world.

Barry will be hosting The Comedy Collection’s star studded line-up – wed 10 march

Barry Varkel worked successfully as MD of his own law firm for over ten years, before going off the rails and facing a tough life choice: either emulating the Ernest Hemingway wall-head-12 gauge shotgun manoeuvre, or taking an extended sabbatical abroad. His wife Chrissie begged him to get his gun licence and get on with the job, but he felt there was still a glimmer of opportunity remaining in being able to unleash considerable havoc upon his return into mainstream Cape Town society.

Back now in Cape Town after his world trip, unemployed and looking to do anything legal for cash (except for working in the wanker industry of advertising), you can catch him performing his new found love, which he’s pretty useless at, stand up comedy.

Barry will be hosting The Comedy Collection’s star studded line-up of deadbeat amateur Cape Town comic performers this Wednesday 10 March 2010 at Ragazzi, 1st floor, 33 Long Street, starting at 8.30pm.

Catch all the action or don’t. Either way you’ll be missing out on nothing!

Barry going large on the Algarve in Portugal

Barry going large on the Algarve in Portugal



Delegates encouraged to submit demo material online

Cape Town, 3 March 2010: In line with the digital theme for this year’s Music Exchange, delegates attending the conference will have the opportunity to upload their demo material on Their tracks will be published in streaming format along with a band photograph and biography, giving them exposure to many industry experts and fellow colleagues in the music industry.

Last year bands were selected to perform at a showcase, however this year, this year up to 18 tracks will be hand picked and made available for download in MP3 format in a digital compilation entitled “The Best of Music Exchange 2010.” The qualifying performing artists will be announced on the last day of the 2-day conference on 23 March 2010.

Artists are requested to upload their demos together with a photograph and a short biography no later than Thursday 18 March 2010. Only paying delegates will qualify to be featured on the Website in streaming format and on the MP3 compilation. Demos can be submitted via the Soundcloud drop box on the Music Exchange web page or directly on

Music Exchange is South Africa’s first independent music conference and will be held on 22 and 23 March 2010 at Protea Hotel Victoria Junction in Cape Town.

Tickets are available for R900 for both days through Requests for media accreditation must be made through Tim Hill,

Sat on the couch show – a top show with Ish Dollie as guest

Sat on the couch show . A top show with Ish Dollie as guest,along with Sam Roy hosting the show ( in fact it was his last show and he moves to another time slot ..thank you Sam great fun and memories) Egon Seconds and David Brooke, share the show with me. Zaahier was away on cricket duty in P.E

Look at the class of the player

Emerging Springbok in 2008

Member of extended springbok squad 2008

SA-under 21 (2006)

Top points scorer 73 points (beating Stephen Brett, Toby Flood, Christiano Lealiffano)

Scored more points at SA under 21 level than Morne Steyn and Derick Hougaard

Man of the match in semi-final against All blacks

SA-under 19 (2003 & 2004)

Kicked winning drop goal in final against All Blacks

Top points scorer in Vodacom cup 2008 – 125 points

Instrumental in keeping Boland in currie cup in 2007 -4th highest points scorer

Represented SA-under 15 cricket team – Spinner


Plays for Mitsubishi Dynaboars ( alongside Troy Flavell)

Season completed 2 months ago

Came to quarter final stage of competition

Member of Brumbies academy2009

Trained for 4 months

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