TRACE presents the first Roots music festival – 30 acts and a marriage of food, art, lifestyle and urban African music.

Roots will be hosted at the trendy Joziburg Lane venue in central Johannesburg on Saturday, 4 November 2017.

TRACE Southern Africa presents the inaugural edition of its brand new eventing property – Roots.

This first-of-its-kind festival will bring together everything that makes the African continent beautiful – from food, art and lifestyle to an array of musical sounds from some of the best urban African artists.

The event has a lineup of over 30 acts with Kwesta and Sjava as the headliners. The supporting lineup ranges from developing artists and A-listers to alternative artists and those in the forefront of shaping popular culture such as Gemini Major, DJ Sliqe, Sho Madjozi, Frank Casino, J Molley, I See A Different You and Gqom connoisseur, DJ Sandiso among many others.

Roots aims to give all who attend an explorative experience of both the dynamic TRACE brand and the African continent.

Expect to learn more about African literature with the Abantu Book Festival – friends of TRACE who established the first book festival geared at the African reader and the African author.

Your tastebuds are in for a treat as the food vendors for this festival have been carefully selected in order to sample the best cuisine from across the continent. Roots – in its entirety – will be a physical manifestation of what TRACE stands for, says TRACE Southern Africa’s Senior Vice-President, Leo Manne: “We have wanted to celebrate the vibrancy of our audience, both on the continent and in the diaspora for a very long time, honouring their diversity and urban cool. We believe we have come up with the perfect formula to bring this to life through TRACE Roots and we cannot wait for people to enjoy and own the concept. Roots is about coming home, we want everyone to feel like they have finally found a space that truly belongs to them.”

Doors open at 2PM and the celebration of urban African music will continue until midnight with over 30 live acts and Djs bringing the stage to life. Tickets are on sale at R200 and available at Webtickets.

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About Martin Myers
Music Supervisor / Artist and Talent Manager / Publicist / Music Exchange Founder / Owner Triple M Entertainment

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