Spring into Music Exchange with Thabiet Allie, COO of TurnUp Music Thurs 8 and Fri 9th September

What is exciting is that the annual Music Exchange conference is around the corner, on Thursday and Friday, September 9 and 8, at Grandwest Market Hall and a great product will be launched at the conference called TurnUp Music.

Careers are made and broken online, and TurnUp Music is the new digital disruption platform that artists, and fans alike, will love.
TurnUp Music, in collaboration with WeChat and Endemol Shine Africa, is an online music service dedicated to helping musicians build their careers by offering the platform to reach and grow their fan base.

Available exclusively through WeChat, TurnUp is the ultimate gateway to a host of local talent, including various South African superstars the like of MiCasa, Nathi, Emtee and Vusi Nova.
“Our core mission at WeChat is to make every day easier for everyone,” says Brett Loubser, CEO of WeChat Africa.
“From publishing, licensing marketing and distribution, the traditional music model wasn’t built for the benefit of musicians or the fans. We’re doing away with that. Firstly by making sure the musicians are well looked after by reaping maximum benefit from their work. Then we help them take their product to the fans that then can buy the music on our platform,” continues Loubser.

As a local artist-centric space online, where undiscovered artists are able to make their music available to the large South African audience, TurnUp Music is about to turn heads as the epicentre where artists and their fans can connect. A dynamic pricing structure ensures that all artists’ fans are catered for.
“What differentiates TurnUp Music is focus. Our aim is to create opportunities to grow artists and amplify their careers by harnessing collaborative marketing reach and opportunities.

Marketing and artist development equals longevity and longevity makes a career in music sustainable and potentially profitable.
It’s this focus that has driven TurnUp to promote talent, provide opportunities for learning new skills and pay artists 70% of download revenue.
TurnUp will further work with Endemol Shine Africa to support TurnUp artists and their music on TV and digital media platforms,” says Thabiet Allie, COO of TurnUp Music.

This TurnUp launch is a very exciting part of the 2016 Music Exchange Programme and together with speakers like Mike Joubert, Arthur Goldstuck, Grant Davison, Kim Kallie Banner and Bev Scott Brown included in the line-up, along with Sipho ‘Hotstix’ Mabuse and Moreira Chonguica, all areas of the music business will be covered, including having the legal dynamos Warrick Percy, Nick Matzukis and Adrian Rogowski all speaking.

Stage ready for young vocal diva talent search in Cape Town

On Saturday, 4, 11 and 18 June, the stage of the Amphitheatre at the V&A Waterfront in Cape Town will be ready for an exciting new talent search, the Divas Unite Young Divas Singing Competition.

The search – to find the first ‘Young Diva’ to perform at this year’s Divas Unite concert on national Women’s Day – can be attended by the public and is open to talented young vocalists between the ages of 8 – 18.

From 2-4pm on Saturday 4 and 11 June, the audition rounds will take place where pre-selected young vocalists will each perform one song for the judges, Kim Kallie, Bev Scott-Brown and Adelia Douw. On Saturday, 18 June, from 2pm onwards, the final round will showcase the 10 selected finalists, each performing two songs. At the end of this round the winner will be announced to the public.

The winner will be invited to perform with a magnificent symphony orchestra alongside some of South Africa’s top Divas at the spectacular Divas Unite 2016 concert, due to be staged at the Grand Arena at GrandWest Casino on the 9th of August. The diva line-up for this year includes, amongst others, gospel singer and TV personality, Rouchelle Liedemann and young jazz songstress, Adelia Douw, the award-winning sopranos, Magdalene Minnaar and Lynelle Kenned, as well as seven-time SAMA nominated all-girl group, Blackbyrd.

Says event initiator and producer, Barbara Lenhard, ‘We are absolutely delighted to share this wonderful platform with our vocal divas of the future. The first Young Diva will have the opportunity to perform in the company of leading female vocalists, plus our very own Divas Unite Choir.’

Talented young vocalists wishing to take part in the competition can find more information online by visiting www.divas-unite.co.za and clicking on the ‘Young Divas’ option.


For all media enquiries regarding the Divas Unite Young Divas Singing Competition 2016, please contact:

ClassicSA Media

021 461 7617 / 082 080 2815

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