What’s the Thing That Keeps You From Reaching Your Music Career Goals?

Here are some of problems and obsticles :

  • Lack of time
  • Lack of money
  • Lack of confidence
  • Self-sabotage
  • Not setting goals to begin with
  • Not planning well enough
  • Procrastination
  • Having too many goals
  • Not prioritizing my goals
  • Spreading myself too thin
  • Popular trends not going my way
  • Not knowing where to start
  • My day job
  • Not putting what I know into action
  • Perfectionism
  • Fear of failure

How many of these can you relate to? I hope this list makes you realize that you are not alone when it comes to distractions, resistance, and excuses.

The thing is, successful artists deal with these very same hurdles. Musicians who reach higher levels don’t have some secret code and aren’t immune to the everyday obstacles we all encounter.

1) Decide

The first step to reaching any goal is to know where you’re headed. The clearer the target, the more purposeful your actions will be. That’s why the first step to accomplishment is to set a specific, measurable goal (or set of goals). Decide what you want and be crystal clear about what it is.

2) Plan

Once you know exactly what you want, the next step is to craft an action plan that will move you toward it. Take some time to brainstorm on paper. Make lists of the different types of activities you will need to engage in to reach the goal. Who will you need to contact, what do you need to learn, and what tools will help you get there? Work backwards from the goal and determine the specific steps you’ll need to take.

Martin Myers -founder Music Exchange Ryan Haslam and keynote speaker 9 time Grammy winner Bryan Michael Cox both from Atlanta –www.mex15.co.za

3) Start

Now it’s time to dive into the step that holds back most human beings: taking action! Look over your grand plan and ask yourself, “What’s the very first thing I need to do in each category?” Focus only on those initial things and … do them!Don’t worry about the entire project or the immensity of your goal. Just do the little thing that needs to be done today: make a phone call, send an email, design a web page, repair your equipment, or sit down to write a new song (or finish one you started).

4) Continue

Taking those initial actions in the Start phase may actually come easy if you’re exciting about the goal People who succeed muscle through the distractions and “continue” taking action, even when they’re short on time and energy. If your goal is truly important, you will find time to chip away at it and make progress – on a consistent basis.

5) Evaluate

If you get this far, congratulations! You’ve accomplished more than the majority of creative people (as sad as that is to say). You have decided what you want, created an action plan, started taking action, and have continued to work toward it, despite many temptations to do otherwise.

6) Adjust

Once you look at the actions you’ve taken thus far and measured the results look over your plan and tweak it. How you do that is super simple: Do more of what’s working and less of what isn’t working. Also, this is a good time to introduce a new goal or strategy that makes sense based on what you’ve learned from your actions so far.

7) Continue

Once again, consistent action and progress is key.

SA music quotas – who needs it?

From Channel 24

Many artists maintain that broadcast – particularly radio – doesn’t do enough to represent and promote South African music. But is that all there is to it?
The Moshito Music Conference– billed as “Africa’s premier music industry event” – happens in September, and as usual it aims to carry forth the plight of music and its industry here in Africa.One planned session in particular topic caught my eye:

“Day Two’s programme features what promises to be one of the most heated debates of Moshito 2011 – an examination of ‘Local broadcast content and compliance with the UN Convention on Cultural Diversity’ by a panel that includes Christa Rautenbach (Northwest University), and Anel du Plessis (Northwest University).”

It’s an old, cold war in South Africa; that broadcast – particularly radio – doesn’t do enough to represent and promote South African music. Ask any South African musician or band bar the Parlotones, and they’ll lament the lack of our own music on our commercial stations. For my own part, I don’t pretend to have solutions or even practical suggestions. But there are thousands of people who are passionate about what they believe is fair in the face of a monolithic, label-dominated music industry.


Some believe that it’s also an oversimplified debate.  Music activist and industry veteran Martin Myers (now with Tuned In Publicity) maintains that the discussion around this issue can’t be meaningful unless we’re willing to include the broader structures of the music business.

“Things like a sustainable touring circuit are key to developing a market,” he says. “An artist like Robin Auld – who is a veteran of SA music – can sell more CDs touring than he can placing his discs in national retail. That shouldn’t be the case, but that it is should tell you where the opportunities for expansion lie.”

Speaking of which, history tells us that national music retail has not come to the party, and has largely sidestepped the accusatory glances whenever the issue has arisen. It costs the same for both an independent South African artist and a major label to place CDs on a shelf in a music store (not counting additional bulk discounting for the mass producer), despite an independent South African having a minimal budget to produce and promote the product in question.

Reality vs monopoly

You could say this is a reality of economics, but it’s also unsatisfactory to have this situation in a market of monopolies, which SA music retail has largely been up until now.

“Nobody has, for example, successfully explored the idea of in-store digital kiosks where consumers can buy singles from the SA artists, saving them production costs for full CDs,” says Myers. “Artists themselves could even think outside the box for marketing their music and their shows. Promotional tickets and giveaways via local vendors like restaurants is one idea.”

Online music stores like Rhythm Online have started making a mark, and plenty of online audio streams or “radio stations” have sprung up over the past few years; evidence of the demand for diversified interests, tastes and markets. But they remain constrained by access and bandwidth issues at least for the time-being.

It doesn’t seem like commercial radio intends to offer any olive branches in the near future. The most vociferous critics accuse them of hiding behind loopholes like “graveyard-hour play” and “repeat broadcasts” in filling the quota.

The business structures may argue that they’re simply meeting the demands of their “market”. Which seems to be the same market for all of them.

In any event, the idea of hearing a steady influx of new, independent SOUTH AFRICAN music on these channels is still a pipe-dream. And at least for the thousands of young musicians out in the clubs and pubs or in their garages, getting their voices heard may be as hard as… well, getting their voices heard.

Moshito Music Conference and Exhibition takes place from August 31st to September 2nd at the Sci Bono Discovery Centre in Newtown, Johannesburg.

– Channel24
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